Sure, loads of people know how to make websites. Gone are the days when only tech giants know how to do so. But, not everyone knows how to make websites that are made for eCommerce purposes.
When you’re trying to sell something, you have to make sure that your customers would easily be able to navigate your website, and that they’ll be able to see you differently from other online sellers.
For this, two important things have to be made sure of, and these are:
• Recognition and brand loyalty.
If your brand starts to get recognized not only by your early followers, but also by other people online, it would be the start of brand recognition, which of course could lead to loyalty–but only if you have great content, and you make sure that your customers’ wellbeing is your first priority.
• Focus on what makes you unique.
And of course, one thing that would set you apart from your colleagues and competitors in the market is what you do that they can’t–or something that you know you can do better than they can. You have to sell this to your public. You have to let them know about it–and not hide it from them.
A great eCommerce website should have the following features:
• Easy payment gateway interaction.
Aside from PayPal, you have to make sure that your customers would easily be able to buy what they want from you by making payment easy for them. Make sure they can pay with what’s convenient for them, and surely, they’ll visit your site over and over again.
• Online shopping cart.
This is the most common feature of eCommerce websites. You know, that little cart that you see on top of the screen? That’s important because it helps visitors know that they’ll be able to find great products and services on your site!
• Secure checkouts.
It’s so hard for people to trust these days, especially when it comes to money–and that’s why you have to make sure that if ever people buy something from you, they’ll be able to do so securely–and this happens with the help of 128-bit encryption.
• One page checkout.
No one wants to be asked so many unnecessary questions before proceeding to checkout. One-page checkouts are not only convenient for your customers, it’s also great for you because it provides easy conversion!
• Custom attributes.
This means you wouldn’t just place a photo of the product together with its name, but you’d be more specific by adding size, weight, color, and the like.
• Uploading images without resizing.
A good eCommerce website would also not let you have a hard time. It won’t ask you to resize images, but rather let you upload images and optimize the said images for you.
• Add and edit descriptions with ease.
If ever you forgot to write something about whatever you’re selling, it would be good if you know that you can easily edit–without any hassle or long waiting times.
• Order comments.
This way, it would be easy for you and the customer to know what the status of the order is, with regards to delivery, packaging, and the like.
• Stock and inventory management.
And of course, you do have to keep track of what’s happening in your store so stock and inventory management is essential.
If you’re not satisfied with that, you could also ask for the following:
• Live shipping quotes;
• Run affiliate programs to earn commissions;
• Integration with third party systems;
• Gift certificates, discount codes, and coupons;
• Premium membership with exclusive offers for loyal customers;
• Event signup sheets, and;
• Return request systems!
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